2025 Complete Guide to Diagon Alley in The Wizarding World of Harry Potter at Universal Orlando

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Here’s everything you need to know before visiting Dagon Alley in The Wizarding World of Harry Potter at Universal Studios Florida in 2025.

I'm also sharing the best tips and strategies you'll need to make the most out of your time in the parks.

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How Much Time Do You Need?

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• Plan for 4-5 hours

• At some point, eat a meal and grab a Butterbeer at the Leaky Cauldron

  • open for breakfast, lunch, and dinner

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Where is Diagon Alley Located?

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• Universal Studios Florida.

• The entrance to Diagon Alley is in the very back of the park, under the Liecester Square signage.

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Where To Start in Diagon Alley

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• Ride Harry Potter and the Escape from Gringotts

  • After riding you can go into the exit gift shop, Wiseacre’s Wizarding Equipment. Look up in Wiseacre’s to see repurposed remains of the Jaws ride!

• You'll find Harry Potter and the Escape from Gringotts next to Wiseacre’s and sharing the same building, you’ll find Scribbulus Writing Implements.

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Watch the Dragon Breathe Fire!

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• Throughout the day she'll go off, roughly every 15-20 minutes.

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Go Inside All the Shops in Diagon Alley

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• Quality Quidditch Supplie

• Weasleys’ Wizard Wheezes

•  Madam Malkin’s Robes for All Occasions

  •  Look for the talking mirror inside Madam Malkin’s – it'll have something to say about you or what you’re wearing. (Try it a couple of times, as she changes what she says about you!)

• Ollivander’s

• Sugar Plum's

• Globus Mundi

• Shutterbutton’s Photo Studio.

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Ollivander’s Wand Shop

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• You cannot leave without doing the Wand Ceremony.

  • If the wait is very short for the Wand Experience, consider doing it again 

• If you already have an interactive wand, make sure to check out two secret spell locations.

  • One can be found within the shop window next to Madam Malkin’s. 

  • The other is in the Apocathery window. 

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Grab Ice Cream from Florean Fortescue’s Ice-Cream Parlor! 

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• It's not a bad idea to get some ice-cream for breakfast or dinner inside Diagon Alley. As the day goes on, you'll notice the line getting longer and longer.

• Sometimes the line is outside the door and against the building. If that's the case, revisit later.

• Pro Tip: if you’re only want Butterbeer ice cream, it's also served next door at The Fountain of Fair Fortune and the Hopping Pot

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Explore Carkitt Market

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• Covered shopping area ideal for rain coverage + shade + place to sit and rest. 

• At some point- Head over to The Hopping Pot. You'll find Harry Potter drinks, snacks,  BUTTERBEER, and draught beer. There is also outdoor seating. This is a fun spot to people watch, rest, and watch performances at the nearby stage. 

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Watch the 2 Wizarding World of Harry Potter Shows in Diagon Alley 

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1. The Tales of Beedle the Bard

2. Celestina Warbeck and the Banshees.

You can find the showtimes in the official Universal Orlando app.

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Stop by Wands by Gregorovitch

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• Great spot to buy your wand if Ollivander's is really crowded.

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Go Inside The Gringotts Money Exchange

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• Talk with the goblin,

• You can exchange your Muggle money for wizarding bank notes. This experience is free should you not want to buy the bank notes!

• There's also Gringotts merchandise.

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Stop by Eternelle’s Elixirs of Refreshment

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• A small drink station that sells  “elixirs” (really just vials of liquid drink packets (watermelon, pineapple) 

• You'll pour the exlier into a bottle of Gillywater (filtered water). 

• It does make for a fun and memorable souvenir 

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The Magical Menagerie

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• Plush animals found within Harry Potter & Fantastic Beasts

• Pro Tip: Check out the windows, including one that holds Nagini

• Next, stroll down to the public conveniences to enjoy the wizarding Easter eggs hidden there. Utilizing a stall? Look above the toilet.

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 Grab a Drink from The Fountain of Fair Fortune or the Hopping Pot

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• Drinks that include ButterBeer, Fish Green Ale, and a variety of specialty beers.

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Wander Inside Knockturn Alley

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• The best place to escape the heat/sun.

• 5 spell locations

• You'll also find Shrunken Heads who sing different songs. Jaws Easter egg!

• 2 interactive wanted poster

Shop inside Borgin and Burkes

• Make sure you keep your ears open and look up

  • Pro Tip: look for the vanishing cabinet and the Hand of Glory

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Walk Around The London Waterfront

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• Stop by the Knight Bus and meet STAN and Dre-head.

  • Head to the back of the bus to take a look inside. 

  • Great photo op

• Look for Kreacher 

  •  Periodically he pokes his head out from behind the curtains in one of windows. 

  • Another great photo op is sitting/standing on the steps

• Visit the try telephone booth in front of Leicester Square

  • Go inside  and dial M-A-G-I-C for a surprise. Most people forget about this hidden gem. 

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Grab A Snack or Beer at Cabman’s Shelters

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• AKA the green “taxi huts."  Located directly across 12 Grimmauld Place.

• One serves food while the other offers authentic London merchandise.

• A great snack option when it's crowded inside Diagon Alley!​

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King’s Cross Station

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• Hogwarts Express which will take you to Hogsmeade

• YOU WILL NEED A PARK TO PARK PASS TO TAKE THE HOGWARTS EXPRESS!

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• Your Complete Guide to Butterbeer in 2024!

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